What do Readers Want in Marketing/SWAG?

I want to thank Author-Speaker-Coach Allie Pleiter for providing the following information.  She asked her clients and her fellow readers what type of Bookish goodies they like to receive from Pre-Orders, or in general. 

I wanted to share this with you as you plan your marketing campaign for new books or just want to change up your current marketing materials.  As you can see, the cost can range greatly, so as you plan your marketing budget, keep that in mind.
The following is what the responses were:

1 – Amazon/Barnes Noble Gift Cards – 77%

2 – Bookmarks – 72%

3 – Notebooks/Notepads/Post-its – 71%

4 – Pens – 67%

5 – Crafted items (knitted, home-crafted type of items) –52% 

6 – Food/Coffee Gift Cards – 41%

7 – Candy - 28%

8 – Extra Scenes Not in the Book – 26%

9 – Postcards – 22%

10 – Other items – 16 %

I hope this helps you in creating a marketing program best suited for your book.

You can learn more about Allie Pleiter here: alliepleiter.com